That Fit Friend, the core business behind That Fit Friend Shop, was founded in 2021 by Jake Boly as a passion project to share his love for shoes, apparel, and fitness. Jake's been a strength coach for 12 years and has his Masters in Sports Science along with a Bachelors in Exercises Science and a CSCS.

He's been reviewing shoes for 8+ years with 3+ of those years being for That Fit Friend. He realized that the biggest pain point for buyers with performance shoes is finding reliable information and correct sizing information.

That Fit Friend Shop is the answer to this pain point. Jake wanted skin in the game and to help consumers connect with the best products in the gym for their needs.

That Fit Friend Shop's mission is simple. It's an online shoe and apparel store built to help bridge the gap between all of the nuance that exists between performance shoes and apparel and your performance needs.

It can be seriously overwhelming navigating the endless amount of products out there — I completely get that. Every product featured on That Fit Friend Shop has been properly vetted, tested, and reviewed first on That Fit Friend. This helps me build better content and product pages to give you a full picture of how and where a product will excel and fall short.

That Fit Friend Shop is a small business locally run by Jake Boly. The mission is rooted in trying to give back to the strength sports communities that have always supported the brand and mission with a seamless shopping experience.

Think of That Fit Friend as your personal online sales associate.

I'm a big proponent of supporting small businesses run by enthusiasts. In my day-to-day, I purposely seek out businesses to support people who are passionate about what they do.

When you buy through That Fit Friend Shop, you're not only getting new gear, you're also getting me in your corner to help you navigate any questions and issues you may with the product. Because every product has been reviewed first, you can buy with confidence knowing you're getting the full scope of how something will perform.

Yep! Need a different size? I got you covered.

Need help figuring out how to use your new gear or clean it? Reach out and I'll help you. There are no hidden clauses here. Just a dude passionate about shoes and apparel who wants to help others feel the same and not waste their time and money.

Read more here.