Welcome to That Fit Friend Shop, where fitness meets footwear with a personal touch. My name is Jake Boly, and I'm the founder of both That Fit Friend and this shop.

As a Certified Strength and Conditioning Specialist (CSCS) and an experienced fitness coach, I’ve spent over a decade helping athletes improve their performance through proper footwear and gear. After testing and reviewing more than 400 pairs of shoes, I’ve developed a keen understanding of what makes a great training shoe.

That Fit Friend Shop is a small, U.S.-owned and operated business built to bring you the best performance shoes available. This store is an extension of my passion for helping others find shoes that enhance their training experience, whether you’re in the gym or outdoors.

I carefully select every product to ensure it meets the highest standards of performance, durability, and comfort.

What sets this shop apart is the personal touch and attention to detail you won’t find at large retailers. I focus on niche, high-performance shoes, including brands that are hard to find in typical stores. By shopping here, you’re supporting a small business that values quality and community, and you can trust that every product has been tested and curated with fitness enthusiasts in mind.

At That Fit Friend Shop, my goal is simple: to give you access to the best training shoes, barefoot shoes, weightlifting shoes, and apparel available and to help you make an informed decision based on real-world experience. Explore the collection, find the perfect pair, and get ready to take your training to the next level.